Sample reporting

This is what SEO accountability actually looks like.

Below is a representative sample of the dashboard every retainer client receives. Real client dashboards use their actual data, pulled from their own Search Console, analytics and crawl history.

acme-saas.com Last crawled 2 hours ago

Organic sessions

0

18.4% vs. prev. 90 days

Indexed pages

0

46 newly indexed

Core Web Vitals pass rate

0%

12 pts since March

Crawl errors

0

9 new since the 4 Sep deploy

Avg. position, tracked keywords

0.0

up from 18.6 in March

Organic sessions

April – September 2026 · sample data

Organic sessions, April to September 2026 A line chart rising from 28,400 sessions in April 2026 to 48,120 in September 2026, with a flatter stretch through May and June. 52k 44k 36k 28k 20k Apr May Jun Jul Aug Sep

Technical issues

8 open · last crawl 12 Sep 2026

Severity Issue Pages Status Detected
Critical Paginated blog archive returns soft 404 /blog/page/4 – /blog/page/6 3 Open 9 Sep 2026
Critical LCP regression on mobile after the 4 Sep deploy /features/* — hero image no longer preloaded 42 In progress 5 Sep 2026
Warning Canonical tag missing on the pricing template /pricing 1 In progress 2 Sep 2026
Warning Duplicate H1 across generated comparison pages /compare/* 18 Open 28 Aug 2026
Warning hreflang return tags missing for en-GB /uk/* 26 Fixed 21 Aug 2026
Info Blog images served without width and height (CLS risk) /blog/* 118 Open 19 Aug 2026
Info Sitemap lists 12 URLs that are noindexed /sitemap.xml 12 Fixed 12 Aug 2026
Critical robots.txt disallowed /assets/, blocking CSS from render /robots.txt All Fixed 30 Jul 2026

Technical health

0 out of 100

Weighted across indexation, Core Web Vitals, crawl health and structured data.

  • 80+ healthy
  • 60–79 watch
  • below 60 critical

Structured data

Validated 12 Sep

  • Organization Valid
  • SoftwareApplication Valid
  • BreadcrumbList Valid
  • Article Missing author
  • FAQPage Not implemented
  • Offer Not implemented

Sample data for illustration. Every number, issue and date on this page describes a fictional property called acme-saas.com — it is not a real client, and not a live product.

Build this around your site

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Retainer clients get this dashboard monthly, in this format, with the open issues list they can hand straight to their engineering team.

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